asakusa samurai

Asahi Beer Headquarter

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January 21, 2007

In Japan, we have various brand of beer, Asahi, Sapporo, Kirin, Orion... The most popular and #1 sales is "Asahi Super Dry". See the picture of Asahi Super Dry. You may see this design of cans.

Asahi BeerHere is the headquarter of Asahi Beer. This building is located besides Azumabashi bridge and Sumida river. You can find at Asakusa Station. How do you think about this design of building? Asahi Beer PR devision says that this was designed like "yeast of the beer" and black building is the glass. Yes, we can understand what they say, but we imagine the image of ... I mean, the thing you will create in washroom! In Asakusa area, this building is called "Unko Biru (building)", which means crap building. If you lost the way in Asakusa and need to get to Asakusa Station, ask people "Unko Biru ha Doko Desuka? (where is Unko Building)" Everybody understand the meaning and take you to station. Do not say "Unko" in big voice! Sometimes you're considered as indelicacy person.

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» Ah, hehe... i liked this building to be honest, and especially because what you say, it's a landmark! :-D There's nothing easier to relate to when trying to get around Azumabashi. Although from close up, the black-chrome like windows looked really dirty, i thought i would be seeing myself in them, but no... perhaps because there was a construction at that time. It's good that you can't really see it from most of Asakusa though, Azumabashi is much more... elegant than this building. Yet i like it. I don't know why.
by Navi | January 29, 2007 7:40 AM

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